Stats for Efficiency of Closed Captioning Services
If you’re asked who uses closed captioning services odds are you’ll reply confidently saying “oh, quite simple, deaf people and people with hearing disability of course” but hey, you’re dead wrong. The relevant body that regulates TV broadcasting in the UK Ofcom (the office of communications) carried a research sometimes around 2006, in this research, they cared to know the statistics of people who made use of closed captioning services, do the deaf use it more or it’s just people with hearing disabilities other than total deafness? They cared to know.
It’s important to know that this research was propelled by the communications act of ’03. This act states that UK broadcasting channels should provide data and stats on closed caption usage metrics, to see how helpful it has been to viewers with a disability. The shocking truth revealed was that other than deaf people and those with a partial hearing disability, people who are physically fit benefited from online closed captioning services 20 times more than those with hearing impairment.
Shocking results from Ofcom’s Research
During this research, it was realized that 7.8 million people in the UK “about 19% of the population as at then” used closed captions, and out of that 7.8 million, just 1.4 million were deaf or partially deaf.
This finding means, about 81% of TV viewers made use of closed captions other than reasons of being totally deaf or partially deaf. We can authoritatively say, closed captions benefited those whom it wasn’t created for than those whom it was designed for bunkers right? When users were asked why they used CC since they can hear correctly, most replied, saying, “CC is effectively helpful in making TV programs completely understood.”
BBC testifies that everyone can benefit from Closed Captions
Same 2006, BBC buttressed Ofcom’s findings, saying that every average TV viewer can benefit from closed captions, especially now that the nature of videos is continuously changing.
Take for example the dominance of reality TV, over time the dialogue of reality TV becomes less articulate and less scripted. Because of this shortfall in the reality TV niche, closed captioning can change the game for those who prefer understanding and comprehension than mere picture movement.
Why producers need to factor Closed Captioning in production
- It gets better when a viewer’s second language is the English language; here closed captioning helps such viewer to follow along with programs in English, it helps such person learn English faster too.
- When scenes are spoken quickly, with mumbles, background noises or accent, closed captioning makes it possible for the viewer to comprehend the dialogue without necessarily having to rewind, which is impossible as the case may be in a reality TV show or live broadcast.
- With closed captions, Sales videos or video ads makes information unambiguous and explicit to viewers; viewers can see the company name, technical terminologies, or brand name for clarity purpose.
You’re a producer, and you’re looking at giving your production affordable closed captioning services, subtitles, etc. Vanan Captioning is your best bet. Vanan is a professional in Captionate, STL (DVD Studio Pro), SCC (iTunes, web media, iOS, DVD), QuickText (QuickTime), SBV (YouTube), etc. they’re also readily available to entertain your captioning needs like Word Doc, plain text, PDF, JSON, HTML, and XML.
Vanan has got the interest of your pocket at heart and that’s why they provide affordable closed captioning rates compared to others in the industry. Give them a trial and I bet you’ll not be disappointed.