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Make Your Users Stick to Videos Using Our Facebook Captioning Services
According to Q4 report, Facebook has 1.4 billion daily active users and around 2.3 billion monthly active users. Facebook generates 8 million views per day, but most of these are being viewed without sound. 85% of all Facebook video views took place without sound.
Many of the highest viewership generating websites have also noticed that around 50% to 80% of Facebook users are either watching their videos without sound or they quit after a few seconds without turning on the sound.
This has led to the requirement of Facebook closed captioning services. As, you can see that the users are interested in viewing videos on Facebook and at the same time they are not preferring to turn on the sound of the video. No captions on the videos are making users quit and they don’t watch the video at all.
Nobody wants to be in a situation like this. Going for closed captioning services for your videos can make your views stay and watch the video till the end. This will also increase your reach among the hard to hear people.
Importance of Facebook Captioning
To satiate all of the above ground reasons, Vanan Captioning entitles you to receive accurate closed captioning services for Vimeo videos. We promise Vimeo video closed captioning services by native experts who work comprehensively to make your experience better. Embedding videos to your Facebook page is a very powerful way of attracting viewers, providing information, driving traffic, clearing doubts/queries, answering questions and increasing revenue. But what if your targets are not achieved? What if the people are not viewing your information because it has no captions? How can you reach people who are either deaf or hard of hearing?
22% of the world population is using Facebook and out of these 85% don’t turn on the sound while watching a video. Thus, if you have provided the information along with closed captions, users will watch the video till the end, otherwise they will bounce back within a few seconds.
Closed captioning helps in reaching more audience as people who are deaf or hard of hearing will be able to get the information through the closed captions. Plus, the people who don’t understand the language being spoken in the video can read the closed captioning in some other languages to extract out the information.
Closed captions also help in driving more traffic. Search engines don’t include audio or video files when you search for a keyword. They always focus on text and meta-description only. Closed captioned videos will be considered in the search results, because captions act as meta-description. This will make your video accessible to a larger audience and will also make it search engine friendly.
Cons of Automated Facebook Captioning Tool
Facebook provides a free video captioning tool for all the English language pages in US. But we don’t advise you to use the free captioning tools as it is free but also imperfect. Having a free captioning tool doesn’t mean that video makers or page owners should stop using their own captions.
The computer-generated automated captioning technology is still not perfect and need more time to be accurate. Accurate captions can increase the view time of your Facebook video by around 12%. Plus, inaccurate captioned videos can decrease the number of views, make viewers go away from your videos, while spelling mistakes can be embarrassing. It can make things difficult to understand for your deaf and hard of hearing viewers.
A SubRip (.srt) file is created by a software to which parses video content and converts the extracted captions and timecode information into a text file. This file needs to be uploaded along with your video file to incorporate the closed captioning.
Facebook’s Captions Requirements
Facebook has certain requirements, that you are supposed to fulfill, if you wish to add closed captions to your videos. You are supposed to put the language suffix for all your caption files. No matter what language you are using, you must add the language suffix to your files.
If you are uploading a caption file from the US, and the language you want your captions to be is not English but Spanish, then you are supposed to title the name of your file something like – “caption.es_LA.srt”.
The reason of such a file name is because though the video owner or maker is in the US, the target audience is also here but the language Spanish doesn’t belong to the US. So, the country code for Spanish, which is LA, must be included.
Facebook requires .srt format files for adding closed captioning to your videos. The .srt files contains the captions for a particular video.
Our Facebook Closed Captioning Service
Vanan offers closed captioning services for your Facebook videos. Now you don’t need to use the Facebook’s automatic captioning tool and make your videos with inaccurate captions.
We provide a 100% manual captions being done by our professional experts. There is no space for doubt when it comes to the accuracy of a human. We have language experts, who can understand the context, slang and colloquialism. This makes sure that the quality of the captions being made is of high level.
We know the importance of nonverbal elements and that’s why Vanan makes sure to include all the nonverbal elements of your videos in captions. As, captions are very important for hard of hearing or deaf viewers, we don’t want them to miss out on anything from your videos.
We also give the required names to your .srt files, and that is completely free of cost. We do so to make things easier for you. If the file name is proper, as required by the Facebook, then things will be hassle free for you and you just need to upload the file to add the captions.
To add captions to your Facebook videos, you have to add .srt file along with the video. SRT is a text file which contains all your captions and timecodes. If you wish to add captions to your Facebook video, .srt file is needed.
As the Facebook’s automated captioning tool is a machine only and has no human involvement in it, the accuracy is not good. Machine generated captions have a long way to go. They are inaccurate, has spelling mistakes and can miss out some important slang. It also doesn’t understand context.
It can help in increasing view in the following ways –
- 1. Deaf and hard of hearing people can watch and understand videos in a better way.
- 2. Captions will be helpful for People who don’t understand the language being spoken in the video.
- 3. People watching video without sound can understand the concept, etc.
The importance of nonverbal elements can make or break the whole context of the video. They are very important to be included as captions, because obviously you don’t want your hard of hearing or deaf viewers to miss out the context because of the absence of these.